Friday, December 17, 2004

Numbers do lie

November's numbers are up, and despite some good showings in the top 5 from DC, MArvel still wins hands down. But check out this comment from the Newsarama board: "Marvel's no overprint policy with 'Order now or never' is why they are always so high up on the list.

GREEN LANTERN: REBIRTH #1 had so many reorders that it would have made that issue the #1 spot for the month it was released. THe 2nd printing is #74 on the Top 300 list,

GREEN LANTERN: REBIRTH #2 would also be higher up if you were to add in all the reorders and second printings.

If you look at the entire listing you can find IDENTITY CRISIS #1-6, FLASH, TEEN TITANS, GREEN LANTERN: REBIRTH #1 (1st printing), GREEN LANTERN: REBIRTH #1 (2nd priting), JLA, CATWOMAN, FIRESTORM, TEEN TITANS/LEGION SPECIAL, ADAM STRANGE, WE3 and others all still selling. With REBIRTH #1 that still doesn't count the 3rd printing. Every single one of those titles would be higher up the list if DC had the mentality of 'order now or never' to retailers like Marvel does.

So while Marvel only looks at the monthly outcome, DC is beating them at the end of the year when everything is completely added up. Which means in the end, DC is 'kicking Marvel's butt' by far. DC was the #1 publisher last year dispite Marvel having more titles in the Top 25 every month."

Very interesting. I'd like to see that end of the year list.

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